Head of Digital Brand Content

Paris

Bewirb Dich

Join one of the fastest growing scale ups in France

We are looking for ambitious and talented people to strengthen our local team in Paris! France is one of our youngest and fastest growing HelloFresh markets where we are now the market leader, but where there is still a ton of work to do and a big market to conquer. It’s the perfect moment to join, and a great opportunity to have a lasting impact on one of the fastest growing foodtechs in France.

We have big ambitions for France and want to change the way french people eat forever, promoting a more sustainable, simple and affordable way to cook delicious recipes at home

The role

We are looking for a strong thought leader, to spearhead our  brand marketing and communication function. In this key role, you report to the Managing Director and you lead and grow a team of 3, with 2 direct reports (Brand & Comms manager, Associate PR). As Head of Digital Brand Content, your role is to grow the HelloFresh brand in France to the next level, into a strong and unique brand that consumers associate with and love deerly. While you will start as an individual contributor and be hands-on on some topics, you will need to grow and shape the team to make sure our set up is adapted for our big ambitions and plans. 

What you will be doing:

  • Overall ownership of a large and growing brand marketing budget, which includes ATL media, PR, comms and brand campaigns. This includes ownership over budget / strategic planning cycles, scenario planning, presenting recommendations and idea sourcing.
  • Drive our strategic brand planning, including data analysis, market research and consumer insights; working hand in hand with our Global brand team in Berlin on major projects making sure that they understand the French market and consumer
  • Deep-dive in our brand metrics and survey results; deriving data-driven insights and driving any required adjustments in our brand positioning and comms strategy. To do this, you leverage our existing global frameworks / learnings from other markets. 
  • Analyse in detail our campaign and channel results; generate actionable insights and optimise by moving our resources where there is most leverage. 
  • Drive long-term pipeline for Brand Function, such as new comms/PR concepts, brand partnerships and top-funnel media diversification.
  • Manage the planning and production of  brand campaigns, managing numerous stakeholders and ensuring we deliver a quality output within the deadline and budget. 
  • Create a positive, engaging and dynamic work environment for the brand team.
  • Leverage our global team and collaborate with HQ experts and other markets to derive initiatives to continuously improve our brand strategy. 

What we are looking for :

  • 5-7 years experience in either/mix of leading brand (and potentially PR) in a B2C scale up/eCommerce brand and top creative agency
  • Brand mindset: you are passionate about brands, consumer psychology and marketing
  • Leadership: you are able to rally teams around common objectives and set up teams for success while still maintaining a hands-on mentality
  • Strong analytical mindset: you are great with numbers and work in a systematic and logical way 
  • A great personality with strong people and communication skills 
  • Ability to manage and juggle multiple projects and proven management skills
  • Ability to work through tough problems with a rigorous and pragmatic approach
  • Growth mindset and a“learning never stops” attitude
  • Autonomous, organised, proactive and adaptable
  • Fluency in English and French - both written and spoken
  • You want to join an adventure with a lot of potential! 

What we offer : 

  • Competitive compensation and plenty of room for personal growth
  • A vibrant & international environment with a great culture & DNA
  • Delicious reductions on our HelloFresh boxes
  • A guaranteed steep learning curve & boost for your career
  • A passionate, proactive and dynamic French team
  • Employees perks (Mutuelle Alan Blue, reductions on transport, sports and yoga classes, training budget) 

 

Apply on the link below with your CV and cover letter (English version). If it’s a match, we’ll invite you to a case study and a series of interviews. We try to keep the process short and sweet, to welcome you at HelloFresh as soon as possible! 

 

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